Insights
The complete AI-search library.
Guides on GEO and local AI search, plus full industry playbooks. Filter by topic or by your niche — every piece is written to make AI engines recommend you.
Where these guides come from
33 of the 66 owner-led Front Range businesses we audited and could sell to graded Invisible, Partial or Compromised in AI answers — the field every guide below is written for.
What is generative engine optimization (GEO)? The complete guide
What GEO is and isn't, where it overlaps with SEO, how AI answer engines choose which business to name, and what an owner-led local business should do first.
Read the guideGEO
Structured data for AI: the schema that gets you cited
Structured data is how you hand an answer engine the facts about your business in a form it can trust. Here's the schema that matters most — and the mistakes that waste it.
Are the AI crawlers allowed on your site? llms.txt & robots.txt
Blocking an AI crawler is rare — but when it happens it is absolute, and half the advice online names the wrong bot. Here is which agent controls what, how to read your robots.txt, and what llms.txt does and does not do.
How to check if ChatGPT recommends your business
A by-hand method for finding out whether ChatGPT names your business: the prompts to run, what to vary, and what a small sample honestly proves.
How AI engines decide who to recommend (the ranking factors)
Answer engines don't 'rank' a list like Google — they decide who to name. To be that business you have to clear four gates: be findable, parseable, trustworthy, and an exact match.
How to get cited by ChatGPT (and what it pulls from)
ChatGPT increasingly answers with named businesses and linked sources. Here's where it pulls from — and the concrete steps to become one of the businesses it cites.
Google AI Overviews: how to be the sourced answer
Google's AI Overviews summarize an answer and cite a few sources above the classic results. Here's how to become one of those sources — and why solid SEO is still the price of entry.
Local AI Search
Local AI search: winning 'best [X] near me' in the AI era
When someone asks AI for the best business near them, one name comes back — not a list. This is the complete playbook for owner-led local businesses to be that name.
Your Google Business Profile in the age of AI answers
Your Google Business Profile is now a primary source AI engines trust for local facts. Here's how to set it up so it works for AI answers — not just the map pack.
Law firms
View the Law firms hubWhich Boulder law firms does AI recommend? What auditing ten small firms showed
Ten solo and small Boulder law firms, audited in June 2026: who the answers named, the prompts run, the patterns in the scans, and what the data cannot show.
Justia, Avvo, Super Lawyers and FindLaw: what legal directory profiles do for a Colorado firm in AI search
Nobody outside the engines can say which directory an AI answer used. What Justia, Avvo, Super Lawyers and FindLaw are, what you control, and what to fix.
Dentists
View the Dentists hubGEO for dentists: how to get recommended when patients ask AI for "the best dentist near me"
Patients increasingly ask ChatGPT, Perplexity, and Google AI Overviews for a dentist recommendation instead of scrolling a list of ten blue links, and…
Google Business Profile optimization for dental practices in the age of AI answers
Google Business Profile is one of the sources answer engines draw on to verify basic facts about a dental practice — hours, services, insurance,…
The schema markup every dental practice website needs
Schema markup is structured code added to a website that states facts explicitly — who you are, what you offer, where you are — instead of leaving an…
Patient review generation for dental practices: what Google, Yelp, the FTC and HIPAA allow
Four separate rulebooks govern how a dental practice may collect and answer reviews: Google's review policies, Yelp's ban on soliciting, the FTC's rule…
New patient FAQ content: the highest-leverage pages a dental website can build for AI search
AI systems are, at their core, trying to answer a question — which makes a well-built FAQ page one of the most directly usable pieces of content a…
Artists & Musicians
View the Artists & Musicians hubGEO for artists and musicians: getting found, booked, and recommended by AI search
AI search tools like ChatGPT, Perplexity, and Google AI Overviews now answer questions like "who's a good jazz trio for a wedding in Boulder" or "find…
The Person and MusicGroup schema working artists and bands should be using
Schema.org markup lets a website state facts directly in code — this is a musician, this is their genre, this is their location — instead of leaving an…
Portfolio and EPK sites: structuring an artist's site so AI search can actually parse it
Many portfolio and electronic press kit (EPK) sites are built as a single visual scroll of images with minimal text, which looks appealing to a human…
Adventure & Tourism
View the Adventure & Tourism hubGEO for adventure and tourism operators: winning "best [activity] near me" in AI search
Travelers increasingly ask ChatGPT, Perplexity, and Google AI Overviews to recommend an operator directly, rather than clicking through ten blue links…
Booking-page structured data for tour operators: the schema that gets you cited
Structured data gives AI models and search engines a machine-readable version of facts a human reader would otherwise have to infer from prose — trip…
Safety, certification, and trust signals: what adventure travelers and AI engines both need to see
Adventure and tourism purchases are infrequent and high-trust, so safety and credibility are part of the buying decision in a way they are not when…