Services
GEO, local AI search and AI SEO for Front Range businesses.
NovaSapien Labs provides generative engine optimization (GEO), local AI search and AI SEO for owner-led businesses in Boulder, Denver and across Colorado's Front Range, and builds AI products for teams that need one. The growth work rests on our own research: 70 local businesses audited across seven batches.
Get found in AI search
The Front Range AI Visibility Index publishes what our batches found, tier by tier, and Wild Sky Paragliding is the engagement we can show in full — our founder's own business, which the case study says first.
Generative engine optimization (GEO)
Making your business easy for ChatGPT, Perplexity, Claude and Google's AI features to find, read, verify and name: crawl access, facts that agree, earned corroboration and content only you can publish.
- Crawler access and indexing
- Facts that agree everywhere
- Content built on first-hand facts
Local AI search
Being named when customers ask for the best option nearby: your Google Business Profile, listings that agree, reviews within each platform's rules, and pages a local question can land on.
- Google Business Profile, claimed and complete
- Listings that state one set of facts
- Review routines within platform rules
AI SEO
Search engine optimization done with AI-assisted tooling: technical foundations, keyword and query research, and content production that a person still edits and approves.
- Technical SEO foundations
- Keyword and query research
- AI-assisted, human-edited production
Free AI Visibility Audit
Score your site on the signals an answer engine needs to find, read and trust a business, and see what to fix first. It reads your site; it does not query ChatGPT, Perplexity or Google.
- 26 scored checks across eight dimensions
- Reads robots.txt, sitemap.xml and llms.txt
- Prioritized fix list
AI Product Engineering
Production-ready software, shipped fast and built to maintain.
AI Product Engineering
RAG pipelines, prompt graphs, eval suites and agentic workflows — features your team can own after we leave.
- Prompt + eval infrastructure
- Retrieval / RAG systems
- LLM-native UX patterns
SaaS MVP Development
Validate your idea with a working product, not a pitch deck. We build lean, launch fast, iterate on real data.
- Launch in 6–12 weeks
- Auth, billing, analytics wired
- Iteration on usage data
AI Agents & Automation
Custom AI systems for customer service, data processing, content and workflow automation across your stack.
- Support & ops copilots
- Document & data pipelines
- Human-in-the-loop guards
E-Commerce & Shopify
AI-powered stores with smart merchandising, personalized recommendations and conversion optimization built in.
- Shopify & headless builds
- Personalized recommendations
- Conversion experiments
Custom AI Tools
Internal tools, dashboards and platforms designed around your specific workflows, data and team.
- Internal dashboards
- Workflow platforms
- Data + reporting layers
AI Consulting
A roadmap before you build. Discovery, opportunity sizing and a clear plan for AI-native execution.
- Opportunity audits
- Architecture & tooling
- Build-vs-buy guidance
How a growth engagement works
From a free scan to measured work.
Free scan
Run it yourself in seconds. It reads your site and shows what an answer engine could not find or verify.
A conversation
In person in Boulder County where we can. We go through the scan and the questions your customers actually ask.
Scope in writing
What we would fix, who does it, when, and what it costs. If nothing is worth fixing, we say so.
The work, measured
We fix it, then re-run the same customer questions every month and report what moved — including when nothing did.
Where we work
We are based in Boulder and work in person across Boulder County and Broomfield. Denver north and northwest is a normal drive and we take Denver engagements, though none of our research batches ran there — the Denver page says what that means. The batches ran in Boulder, Longmont, Fort Collins and Golden. For law firms, see what we found across ten Boulder firms.
Questions
How is GEO different from AI SEO?
AI SEO is search engine optimization — earning a place in Google's results — done with AI-assisted tooling. GEO is about being named inside the answer itself, in ChatGPT, Perplexity, Claude or Google's AI features. The foundations overlap, and Google describes optimizing for its AI features as still SEO. The difference is the finish: an answer names a business in a sentence, so your facts need to be consistent and corroborated enough to repeat.
What does an engagement start with?
A free scan and a conversation. The scan reads your site the way an answer engine's crawler does and shows what it could not find or verify; it does not query ChatGPT, Perplexity or Google. Then we go through it with you and say which gaps are worth fixing and what that would cost — or that they are not.
Do you work in Denver?
Yes. Denver north and northwest is a normal drive from Boulder and we take Denver engagements. None of our research batches ran in Denver, though, and we do not present a Boulder finding as a Denver one.
Can you guarantee that AI search will recommend us?
No, and we would be wary of anyone who does. No answer engine publishes how it chooses, and Google says no third-party tool has access to its ranking or AI systems. What we can do is fix what stops an engine from finding, reading or trusting your business, and measure what changes with a repeated, dated sample of the questions your customers ask.
Do you publish prices?
Not on this page. We quote after the free scan and a conversation, once we know which gaps are worth fixing for your business, and before any work starts.
Who you'll be working with
Real people, based in Boulder.
No account managers and no hand-off after the sale. The people below are the ones who read your scan, sit down with you and do the work.
Based in Boulder, Colorado — we work the Front Range in person.
Ready when you are
Start with what AI search can read about you.
Run the free scan, or tell us about your business and we'll say honestly whether we're the right team.