This policy explains what NovaSapien Labs ("we") collects when you use novasapienlabs.com and how we use it. It is a plain-English summary, not legal advice.
What we collect
When you submit a form (contact, AI visibility audit, or newsletter) we collect the details you provide — such as your name, email, company, and website — and basic technical data needed to operate the site.
How we use it
- To respond to your enquiry and deliver the audit or service you requested.
- To send you the updates you opted into. You can unsubscribe at any time.
- To operate, secure, and improve the website.
Who we share it with
We use trusted processors to run the site and contact you — including email delivery and audience management (Resend) and hosting/analytics (Vercel). We do not sell your personal information.
Legal bases (GDPR)
Where the GDPR applies, we process your information on these bases: your consent (e.g. newsletter signup), our legitimate interests in responding to enquiries and operating and securing the site, and taking steps at your request before entering into an engagement.
Your rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you, and request a copy.
- Correct inaccurate data or complete incomplete data.
- Erase your data ("right to be forgotten").
- Restrict or object to certain processing.
- Data portability — receive your data in a portable format.
- Withdraw consent at any time (e.g. unsubscribe), without affecting prior processing.
- Lodge a complaint with your local data-protection authority.
To exercise any of these, email hello@novasapienlabs.com and we'll respond within the time the law requires.
Data retention
We keep enquiry and lead information only as long as needed to respond and maintain our relationship, then delete or anonymize it. You can ask us to delete it sooner at any time.
International transfers
We're based in the United States and use US-based processors (Resend, Vercel). Where data is transferred internationally, we rely on appropriate safeguards such as the providers' standard contractual clauses.
Controller & contact
The data controller is NovaSapien Labs (Boulder, Colorado). For any privacy request or question, email hello@novasapienlabs.com.
Changes
We may update this policy; we'll revise the date above when we do.