Answer engines reward content they can parse with confidence. Structured data (JSON-LD) is the most direct way to give them that — it states, unambiguously, who you are and what you offer, instead of making them guess from prose.

The schema that earns citations

  • LocalBusiness (or the most specific subtype) — name, address, phone, hours, geo, URL.
  • Service — each service you offer, in plain terms.
  • FAQPage — the exact questions customers ask, with concise answers engines can quote.
  • Review / AggregateRating — your reputation, made machine-readable.
  • BreadcrumbList & Organization — context and identity across the site.

Common mistakes

  • Markup that doesn't match what's visible on the page.
  • Generic Organization where a specific LocalBusiness subtype would say much more.
  • FAQ schema with marketing fluff instead of real answers.
  • Forgetting sameAs — the links that connect your profiles into one entity.

Get the basics right and you remove the single biggest reason an engine can't confidently recommend you. Our free audit flags exactly which of these you're missing.