Structured data for AI: the schema that gets you cited

Answer engines reward content they can parse with confidence. Structured data (JSON-LD) is the most direct way to give them that — it states, unambiguously, who you are and what you offer, instead of making them guess from prose. Whether an engine names a business or skips it is exactly what we graded in the Front Range AI Visibility Index.

The schema types that matter

• LocalBusiness (or the most specific subtype) — name, address, phone, hours, geo, URL.
• Service — each service you offer, in plain terms.
• FAQPage — machine-readable question-and-answer structure. Google retired FAQ rich results for every site on 7 May 2026 and removed the documentation that June, and no answer engine has stated that it reads FAQPage to decide who to quote. Add it where the questions and answers are visible on the page anyway; the visible text is the part that gets extracted.
• Review / AggregateRating — your reputation, made machine-readable, within the rules. Google treats reviews you publish about yourself on your own business pages as self-serving and ineligible for review snippets, and aggregating third-party ratings onto your own site is not allowed.
• BreadcrumbList & Organization — context and identity across the site.

Common mistakes

• Markup that doesn't match what's visible on the page.
• Generic Organization where a specific LocalBusiness subtype would say much more.
• FAQ schema with marketing fluff instead of real answers.
• Forgetting sameAs — the links that connect your profiles into one entity.

Get the basics right and you remove a common reason an engine cannot describe you confidently. Keep the claim honest, though: Google's guidance on AI features states that no special schema, chunking or file is required to appear in AI Overviews or AI Mode. Structured data is how you state your facts unambiguously, not a citation lever. Our free scan flags whether your identity, business-type, review and FAQ markup are present.

Where we apply this

The trades and cities our research covers, and the service behind it.

More in GEO

Find out what an answer engine can actually read about you.

The free scan reads your site the way an answer engine's crawler does and shows you the gaps to close first. It does not query ChatGPT, Perplexity or Google — that check is the human deep-dive.