GEO
Guides and field notes on geo for owner-led Front Range businesses.
GEO: the complete guide to getting recommended by AI search
Search is moving from a list of links to a single recommended answer. This is the practical guide to Generative Engine Optimization — what it is, how the engines choose, and the levers you control.
Read the guideGEO vs SEO: what changes when search becomes an answer
GEO isn't a replacement for SEO — it's the next layer. Here's what carries over, what's genuinely new, and why you shouldn't abandon search fundamentals.
Structured data for AI: the schema that gets you cited
Structured data is how you hand an answer engine the facts about your business in a form it can trust. Here's the schema that matters most — and the mistakes that waste it.
Are the AI crawlers allowed on your site? llms.txt & robots.txt
The most common reason a business is invisible to ChatGPT is the simplest: it's blocking the crawler. Here's how to check robots.txt and what llms.txt adds.
What GEO actually is — and why local businesses can't ignore it
Search is shifting from a list of links to a single recommended answer. Here's what Generative Engine Optimization is, and why it now decides who gets the call.
Is your business visible to AI search? How to check in 10 minutes
A quick, do-it-yourself way to see whether ChatGPT, Perplexity and Google AI Overviews recommend you — and how to read what you find.
The AI answer gap: what we found analyzing 70+ Front Range businesses
Across seven batches of owner-led Colorado businesses, a clear pattern emerged: most are invisible to AI search, and a few quietly own every answer.
How AI engines decide who to recommend (the ranking factors)
Answer engines don't 'rank' a list like Google — they decide who to name. To be that business you have to clear four gates: be findable, parseable, trustworthy, and an exact match.
How to get cited by ChatGPT (and what it pulls from)
ChatGPT increasingly answers with named businesses and linked sources. Here's where it pulls from — and the concrete steps to become one of the businesses it cites.
Google AI Overviews: how to be the sourced answer
Google's AI Overviews summarize an answer and cite a few sources above the classic results. Here's how to become one of those sources — and why solid SEO is still the price of entry.