GEO
Guides and field notes on geo for owner-led Front Range businesses.
GEO: the complete guide to getting recommended by AI search
Search is moving from a list of links to a single recommended answer. This is the practical guide to Generative Engine Optimization — what it is, how the engines choose, and the levers you control.
Read the guideStructured data for AI: the schema that gets you cited
Structured data is how you hand an answer engine the facts about your business in a form it can trust. Here's the schema that matters most — and the mistakes that waste it.
Are the AI crawlers allowed on your site? llms.txt & robots.txt
Blocking an AI crawler is rare — but when it happens it is absolute, and half the advice online names the wrong bot. Here is which agent controls what, how to read your robots.txt, and what llms.txt does and does not do.
How to check if ChatGPT recommends your business
A by-hand method for finding out whether ChatGPT names your business: the prompts to run, what to vary, and what a small sample honestly proves.
How AI engines decide who to recommend (the ranking factors)
Answer engines don't 'rank' a list like Google — they decide who to name. To be that business you have to clear four gates: be findable, parseable, trustworthy, and an exact match.
How to get cited by ChatGPT (and what it pulls from)
ChatGPT increasingly answers with named businesses and linked sources. Here's where it pulls from — and the concrete steps to become one of the businesses it cites.
Google AI Overviews: how to be the sourced answer
Google's AI Overviews summarize an answer and cite a few sources above the classic results. Here's how to become one of those sources — and why solid SEO is still the price of entry.